media planning
using the unique strengths of each media


The best visual concept, the largest budgets and the best of intentions have nothing to do with an effective strategy for media placement. Our job as an advertising agency is summed up in the search for the best medium to convey a specific message to a specific clientele. The reorganization of traditional media and the revolution brought by new media now allow us to prevail in the buying process for consumers. Our media strategy is to approach closely the customers that are ready to buy and not to the mass customer.

// investment strategies: Gatineau - Ottawa - Montreal
// media planning: TV, radio, billboards, newspapers and Internet
// media analysis: supply vs demand
// Google AdWords campaign on the Internet
// strategies on social networks: Facebook and Twitter
// media planning and negotiation
// media planning calendar
// control and monitoring of ad placements













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